{"title":"Business","description":"","products":[{"product_id":"businessman-s-bible","title":"BUSINESSMAN'S BIBLE","description":"\u003cspan\u003eAction breeds confidence and courage\u003c\/span\u003e","brand":"Kool Skool The Bookstore","offers":[{"title":"Default Title","offer_id":31986816319554,"sku":"","price":152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/74_cfb9769b-0f44-4e60-bffa-b41a63b9079f.jpg?v=1591709439"},{"product_id":"outliers-the-story-of-success","title":"Outliers : The Story of Success - Paperback","description":"\u003cspan id=\"freeText11609384826395650541\" data-mce-fragment=\"1\"\u003eWhy are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. 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This book will change your life.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e______________________________\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhy do we do develop habits? And how can we change them?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhy can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. 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They’re science, one which can transform our businesses, our communities, and our lives.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e______________________________\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'\u003ci data-mce-fragment=\"1\"\u003ePlenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. 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His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.\u003cbr\u003e\u003cbr\u003eHis advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). 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His step-by-step approach will show you how to:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e- Defeat disbelief and the negative power it creates\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Make your mind produce positive thoughts\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Plan a concrete success-building programme\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Do more and do it better by turning on your creative power\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Capitalise on the power of \u003c\/span\u003e\u003ci\u003eNOW\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUpdated for the 21st century, this is your go-to guide to a better life, starting with the way you think.\u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32193306591298,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/9781785040474.jpg?v=1752314768"},{"product_id":"art-of-possibility-the","title":"The Art of Possibility : Transforming Professional and Personal Life - Paperback","description":"\u003cspan id=\"freeText708408367509057417\"\u003ePresenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. 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Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32302542454850,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/14_cbc3cb44-df1e-4227-b6e4-c9ec9d39c52f.jpg?v=1754474894"},{"product_id":"dk-the-business-book-big-ideas-simply-explained","title":"Big Ideas Simply Explained : The Business Book - Hardback","description":"\u003cspan id=\"freeText14879961414910922146\"\u003eHow can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Throughout history, business gurus have offered ideas and solutions that have shaped and sharpened the world of business and commerce.\u003cbr\u003e\u003cbr\u003eWritten in plain English. The Business Book unpicks brilliant business thinking with pithy explanations that cut through the jargon, step-by-step diagrams that untangle theories, and witty illustrations that play with our ideas about the global marketplace.\u003cbr\u003e\u003cbr\u003eWhether you're and entrepreneur starting up a business, a CEO looking at the bigger picture, or a consumer curious about what makes business tick, you'll find plenty to inspire you in this book.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e","brand":"Dorling Kindersley","offers":[{"title":"Default Title","offer_id":32318103683138,"sku":"","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/331_e7af0075-2864-4e92-b5bb-0c33c23c0ca2.jpg?v=1595420268"},{"product_id":"tipping-point","title":"The Tipping Point - Paperback","description":"\u003cspan id=\"freeText16350233246926184110\" data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eAn alternate cover edition exists\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/34668905.here\" title=\"here\" rel=\"nofollow\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.goodreads.com\/book\/show\/34668905.here\"\u003ehere\u003c\/a\u003e.\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. 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He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":32361336209474,"sku":"","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/1265.jpg?v=1610945336"},{"product_id":"small-is-beautiful","title":"Small Is Beautiful : A Study of Economics as if People Mattered - Paperback","description":"\u003cspan id=\"freeText10914897042114659934\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow does our economic system impact the way we live? Does it really affect what we truly care about?\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the modern world struggling to balance economic growth with the human costs of globalisation, Small Is Beautiful puts forward the revolutionary yet viable case for building our economies around the needs of communities, not corporations.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e‘One of the 100 most influential books published since World War II’\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Times Literary Supplement\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361378185282,"sku":"","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/1054.jpg?v=1610176736"},{"product_id":"what-the-dog-saw-and-other-adventures-r-j","title":"What The Dog Saw \u0026 Other Adventures - Paperback","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn these breathtaking intellectual adventure stories, covering everything from criminology to ketchup, job interviews to dog training, Malcolm Gladwell looks under the surface of everyday life to show how the most ordinary subjects can illuminate the most extraordinary things about us and our world.\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eIn\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat the Dog Saw\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eMalcolm Gladwell covers everything from criminology to spaghetti sauce to show how the most ordinary subjects can illuminate the most extraordinary things about ourselves and our world.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLooking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat the Dog Saw\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is Gladwell at his very best - asking questions and finding surprising answers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eObserver\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'Gladwell makes the world seem fresh and exciting again' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eEvening Standard\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'Comes exuberantly close to ... what goes on inside other people's heads' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDaily Telegraph\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'A dizzying array ... his writing talks to all of us' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eGuardian\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'Consistently absorbing ... captivating' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eIndependent\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'Gladwell's storytelling qualities and his eye for the human drama ... make this so compelling' \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSunday Times\u003c\/i\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361379004482,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/770_fa079057-4d5f-4bea-bed5-b7258b70c145.jpg?v=1754474892"},{"product_id":"think-like-a-freak","title":"Think Like a Freak : Secrets of the Rogue Economist - Paperback","description":"\u003cp data-mce-fragment=\"1\"\u003eIn this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life's secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the world like no-one else. Now you can too.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'My gut reaction to this life-changing book is \"Where have you been all my life?\" You will turn pages with delight' Jeffery Taylor,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSunday Express\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'Captivating, intellectually robust, funny, surprising and wise. What else can one ask?' Daniel Finkelstein,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Times\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'Illuminating, good fun, endearing, genial ... I was delighted' Philip Roscoe,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Times Higher Education\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'It's about how to look at the world, and see the ugly truth ... excellent stuff' William Leith,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSpectator\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e'A phenomenon ... their approach has won them a cult following'\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eObserver\u003c\/i\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361380053058,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/11_45cb4af4-957b-4d80-ae97-70e101f4062d.jpg?v=1634365966"},{"product_id":"hooked-how-to-build-habit-forming-products","title":"Hooked : How to Build Habit-Forming Products - Hardback","description":"\u003cspan id=\"freeText1081967838928808613\" data-mce-fragment=\"1\"\u003eWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive \"hook cycles,\" these products bring people back again and again without depending on costly advertising or aggressive messaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNir Eyal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003espent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eto motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHarvard Business Review\u003c\/i\u003e,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Atlantic\u003c\/i\u003e,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eTechCrunch\u003c\/i\u003e, and\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePsychology Today\u003c\/i\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eRyan Hoover\u003c\/b\u003e's writing has appeared in\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eTech- Crunch\u003c\/i\u003e, The Next Web,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eForbes\u003c\/i\u003e, and\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eFast Company\u003c\/i\u003e.\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eAfter working on\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003ewith Nir Eyal, Hoover founded\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eProduct Hunt, a company that has been described as\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\"\u003ci data-mce-fragment=\"1\"\u003ethe\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eplace to discover the next big things in tech.\"\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361383559234,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/41_9b2de9fe-7e80-4459-9316-1f6b15fcbf4f.jpg?v=1752320487"},{"product_id":"blockchain-revolution","title":"Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World - Paperback","description":"\u003cspan id=\"freeText14582641665354342420\" data-mce-fragment=\"1\"\u003eMAJORLY EXPANDED WITH NEW MATERIAL ON CRYPTOASSETS, ICOs, SMART CONTRACTS, DIGITAL IDENTITY AND MORE\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe definitive book on how the technology behind bitcoin and cryptocurrency is changing the world.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eBlockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBlockchain Revolution\u003c\/i\u003e, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to artist royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361400762434,"sku":"","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/858_8d5c4167-5730-4d29-8bd4-8afa5b6006a1.jpg?v=1616229739"},{"product_id":"made-to-stick","title":"Made to Stick : Why some ideas take hold and others come unstuck - Paperback","description":"\u003cspan id=\"freeText11432900132681380923\" data-mce-fragment=\"1\"\u003eWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and \"Made to Stick\" is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (\"Alien\") and 'Die Hard on a bus' (\"Speed\") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361418129474,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/938.jpg?v=1754474887"},{"product_id":"good-to-great","title":"Good To Great: Why Some Companies Make the Leap...And Others Don't - Hardback","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCan a good company become a great one? If so, how?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAfter a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGood to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32361422520386,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/993.jpg?v=1752320485"},{"product_id":"antifragile-things-that-gain-from-disorder","title":"Antifragile : Things That Gain from Disorder - Paperback","description":"\u003cspan\u003eAntifragility is the secret to success in a wold full of uncertainty, a system for turning random mutations to lasting advantage ... highly entertaining ... whether you find Mr Taleb amusing or irritating, you want to read on'\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- ECONOMIST\u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":32437599207490,"sku":"","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/9780141038223.jpg?v=1599572212"},{"product_id":"the-personal-mba-paperback","title":"The Personal MBA - Paperback","description":"\u003cspan id=\"freeText14634228555801949202\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA world-class business education in a single volume.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eGetting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eJosh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Personal MBA\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003edistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Personal MBA\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eexplains concepts such as:\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*The Iron Law of the Market:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eWhy every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*The 12 Forms of Value:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eProducts and services are only two of the twelve ways you can create value for your customers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*The Pricing Uncertainty Principle:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eAll prices are malleable. 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Learn to read Balance Sheets and deploy Funds intelligently. Make the most efficient use of your Working Capital and discover the simple secrets of Marginal Costing, Leverage and Funds Flow. Written in a simple conversational style, Romancing the Balance Sheet will teach you all the intelligent ways of Good Financial Management.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":32522567974978,"sku":"","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/146_f06fa6e5-8553-4f53-a7e7-b5ca8d58fa19.jpg?v=1603778349"},{"product_id":"arthashastra-paperback","title":"Arthashastra - Paperback","description":"\u003cspan id=\"freeText7000315419175375571\" data-mce-fragment=\"1\"\u003eThe Arthashastra is an ancient Indian treatise on statecraft, economic policy and military strategy, written in Sanskrit. 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If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. 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This prevents them from doing 'deep work'; which is focused work free from all other distractions. This also means that the professionals of today should sort out their priorities.\u003c\/p\u003e\n\u003cp\u003eNewport uses principles of psychology and neuroscience to enhance his points. He elaborates how to improve a person's cognitive abilities and how employers should encourage workers to not take shortcuts for completing projects. He claims that the best way to break away from the corporate race is to take a break from technology and social media and use some alone-time to rewind and introspect. 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Second-rate work, missed deadlines, smaller pay cheques, fewer promotions-and lots of stress. And You Want More.: You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. Now You Can Have Both-Less And More. In The ONE Thing, you'll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, dial down the stress, overcome that overwhelmed feeling, evive your energy, stay on track, master what matters to you. The One Thing is the New York Times bestseller which delivers extraordinary results in every area of your life-work, personal, family, andspiritual. What's Your One Thing?ABOUT THE AUTHORGary Keller is chairman of the board and cofounder of Keller Williams Realty, Inc., one of the largest real estate companies in the world.His New York Times bestselling books have sold more than 1,300,000 copies.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":32643234332738,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/14_50f0e8e0-2dba-4b91-9807-4c2978a85dcb.jpg?v=1611381705"},{"product_id":"the-personal-mba-a-world-class-business-education-in-a-single-volume","title":"The Personal MBA: A World-Class Business Education in a Single Volume - Paperback","description":"\u003cspan id=\"freeText6609593956980960745\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA world-class business education in a single volume.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eGetting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eJosh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. 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Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIt's time to rework work.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39307384651842,"sku":"","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/1_e8fcac54-6a3f-400b-874b-048ab09ac00f.jpg?v=1619101717"},{"product_id":"india-and-asian-geopolitics-the-past-p","title":"Fault Lines: How Hidden Fractures Still Threaten The World Economy -  Paperback","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow Hidden Fractures Still Threaten The World Economy is an enlightening book that aims to draw your attention to the fault lines that are present in the world's economy today. The author believes that these fault lines were responsible for the financial crisis that the world saw, in the year 2008. He also believes that the world could be in for some more severe financial situations, if the fault lines that are mentioned in this book are not attended to, immediately.The author mentions his belief that the financial meltdown experienced by the world has been due to these fault lines and not solely due to the choices made by individuals, such as government officials, bankers and homemakers. He believes that the decisions made by these people were made as a logical response to the fault lines in the world's economy.In this book, the author chalks out a fixed course of action that the world's economies must adopt, if they want to see things change for the better. He also chalks out a specific developmental plan for India as well. He stresses upon the fact that the country must act upon the advice that is given in this book, if change is to take place for the better, in the near future\u003c\/span\u003e\u003c\/p\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":39371540037698,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/177_fa1cb71a-346f-4493-a742-81a6ca085c48.jpg?v=1625648965"},{"product_id":"the-4-hour-work-week-escape-the-9-5-live-anywhere-and-join-the-new-rich-paperback","title":"The 4 - Hour Work Week : Escape the 9-5, Live Anywhere and Join the New Rich - Paperback","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eForget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis step-by step guide to luxury lifestyle design teaches:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week\u003cbr data-mce-fragment=\"1\"\u003e* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want\u003cbr data-mce-fragment=\"1\"\u003e* How blue-chip escape artists travel the world without quitting their jobs\u003cbr data-mce-fragment=\"1\"\u003e* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist\u003cbr data-mce-fragment=\"1\"\u003e* How to trade a long-haul career for short work bursts and frequent 'mini-retirements'.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis new updated and expanded edition includes:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMore than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e* How lifestyle design principles can be suited to unpredictable economic times\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39416958156866,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/9780091929114.jpg?v=1626507746"},{"product_id":"rule-1-the-simple-strategy-for-successful-investing-in-only-15-minutes-a-week-paperback","title":"Rule # 1 : The Simple Strategy for Successful Investing in Only 15 Minutes a Week - Paperback","description":"\u003cspan data-mce-fragment=\"1\"\u003eWho's going to provide for your future? There's a crisis looming in pensions. Investing in property is time-consuming and risky. Savings accounts yield very little return. If you're not careful, you could be looking at a very uncomfortable retirement. But surely the alternative - investing in the stock market - is risky, complicated and best left to the professionals?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePhil Town doesn't think so. He made a fortune, and in\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eRule #1\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003ehe'll show you how he did it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eRule #1\u003c\/i\u003e:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Sets out the five key numbers that really count when you're buying stocks and shares\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Explains how to use new Internet tools to simplify research\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Shows how to exploit the advantages of being an individual investor\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Demonstrates how to pay fifty pence for every pound's worth of business\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThis simple and straightforward method will guide you to 15% or better annual returns - in only 15 minutes a week. It's money in the bank!\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39418751254594,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/9781905211319.jpg?v=1626753257"},{"product_id":"the-challenger-sale-how-to-take-control-of-the-customer-conversation-paperback","title":"The Challenger Sale : How To Take Control of the Customer Conversation - Paperback","description":"\u003cb data-mce-fragment=\"1\"\u003eTHE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat's the secret to sales success?\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTheir conclusion? The best salespeople don't just build relationships with customers. They challenge them.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e______________\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e'\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eIf you wish to become a better sales person, buy and read this book\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e and when you have finished buy \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Challenger Customer\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e and read that!' 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