{"product_id":"being-you","title":"Being You - Paperback","description":"\u003cspan id=\"freeText12737214556579571618\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAnil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eConsciousness\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003eis the great unsolved mystery in our scientific understanding of the brain. Somewhere, somehow, inscribed in the brain is everything that makes you\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cu data-mce-fragment=\"1\"\u003eyou\u003c\/u\u003e. But how do we grasp what happens in the brain to turn mere\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eelectrical impulses\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003einto the vast range of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eperceptions, thoughts and emotions\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003ewe feel from moment to moment?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAnil Seth,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003eone of Britain's leading\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eneuroscientists\u003c\/b\u003e, charts the developments in our understanding of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003econsciousness\u003c\/b\u003e, revealing radical interdisciplinary breakthroughs that must transform the way we think about the\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eself\u003c\/b\u003e. Drawing on his original research and collaborations with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ecognitive scientists, neuroscientists, psychiatrists, brain imagers, virtual reality wizards, mathematicians and philosophers,\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehe puts forward an exhilarating\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003enew theory\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003eabout how we experience the world that should encourage us to view ourselves as less apart\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003efrom\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand more a part\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eof\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethe rest of nature. Seth's\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003erevolutionary\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003eframework for consciousness\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewill turn what you thought you knew about yourself on its head.\u003c\/b\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39609560531010,"sku":null,"price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/46_1d788e64-64f6-40bd-9dda-ce4271bdc849.jpg?v=1636703010","url":"https:\/\/koolskoolbookstore.com\/products\/being-you","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}