{"product_id":"booming-brands-inspiring-journeys-of-11-made-in-india-brands-volume-1","title":"Booming Brands #1: Inspiring Journeys of 11 ‘Made in India’ Brands - Paperback","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eAbout the Book\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eA FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat sparked Ashish Hemrajani’s idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam Mittal’s own experience of finding a life partner lead him to create Shaadi.com? Why did ‘India’s Pad Man’ Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU’S think that food and education can be delivered to people’s doorstep (or their screens)?\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBooming Brands\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Harsh Pamnani shares the journeys of eleven ‘Made in India’ brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eAbout the Author\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHarsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks—curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several bestselling books and articles on brand building, which have been featured in top-tier publications like \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eCNBC, Forbes, The Economic Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Financial Express.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. He teaches startup branding at MICA Ahmedabad.\u003c\/span\u003e","brand":"Westland","offers":[{"title":"Default Title","offer_id":40378318651458,"sku":null,"price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/files\/81lxuRI77AL.jpg?v=1748616316","url":"https:\/\/koolskoolbookstore.com\/products\/booming-brands-inspiring-journeys-of-11-made-in-india-brands-volume-1","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}