{"product_id":"brand-activism-from-purpose-to-action-hardback","title":"Brand Activism: From Purpose to Action - Hardback","description":"\u003cspan data-mce-fragment=\"1\"\u003eWhat happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eBrand Activism\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompanies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and\/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eBrand Activism: From Purpose to Action\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is about how progressive businesses are taking stands to create a better world.\u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39410575343682,"sku":"","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/259_fdf87064-da54-4c47-8345-9ba13f7e9da5.jpg?v=1625993653","url":"https:\/\/koolskoolbookstore.com\/products\/brand-activism-from-purpose-to-action-hardback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}