{"product_id":"broke-to-breakthrough-the-rise-of-indias-largest-private-dairy-company-hardback","title":"Broke to Breakthrough : The Rise of India's Largest Private Dairy Company - Hardback","description":"\u003ci data-mce-fragment=\"1\"\u003eBroke to Breakthrough\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eis a business biography of India's largest dairy products company - Hatsun Agro - and its founder R.G. Chandramogan.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHailing from Virudhunagar district of Tamil Nadu, Chandramogan started this venture in 1970 as a twenty-one-year-old, making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s, 'Arun' ice cream had become the market leader in the state. But Chandramogan didn't stop at that - he branched into the dairy business by leveraging his brand-building experience with 'Arun' and forging connections with farmers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThus was born Hatsun Agro Product. It is today a Rs 5,500 crore-plus company that also has pioneered a unique model of directly procuring milk from over 4 lakh farmers (B2F) and selling only branded consumer-facing products (B2C).\u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39481518424130,"sku":"","price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/9780670095858.jpg?v=1630127317","url":"https:\/\/koolskoolbookstore.com\/products\/broke-to-breakthrough-the-rise-of-indias-largest-private-dairy-company-hardback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}