{"product_id":"fashion-designer-survival-guide","title":"The Fashion Designer Survival Guide - Paperback","description":"\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Mary Gehlhar’s third edition of her seminal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eFashion Designer Survival Guide\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e“\u003c\/i\u003eThe Fashion Designer Survival Guide\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano \u003c\/i\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this updated and expanded edition of\u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eThe Fashion Designer Survival Guide\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this must-have guide, Gehlhar reveals essential information on: \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCreating a viable business plan\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSocial media strategies to grow your customer base  \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMaximizing online sales to get your designs directly into customers’ closets\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrating sustainability in your sourcing and manufacturing\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCollaborating with influencers, stylists and brands to expand your audience \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLanding the right financing for your type of business\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEstablishing wholesale partnerships with the best retail stores\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNavigating the pitfalls of production both at home and abroad\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":39663810314306,"sku":null,"price":1699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/2_d6d5e107-a1c5-46ac-a7b6-0882d225cea8.jpg?v=1647919384","url":"https:\/\/koolskoolbookstore.com\/products\/fashion-designer-survival-guide","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}