{"product_id":"pitch-perfect-how-to-create-a-brand-peo","title":"Pitch Perfect - Hardback","description":"\u003cspan data-mce-fragment=\"1\"\u003eWhat do you do when you hear of an interesting brand or person?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou Google them, and visit their website and social media. It's their storytelling that draws you in, and what locks you down are the stories being told about them. In today's hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client's attention. So what's the secret recipe to building a sticky brand while winning over and retaining consumers?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is where Srimoyi Bhattacharya comes in to help you get your \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePitch Perfect\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India's leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePitch Perfect\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she's brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can't stop talking about.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003ePitch Perfect\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.\u003c\/span\u003e","brand":"Penguin Radom House","offers":[{"title":"Default Title","offer_id":39635315589186,"sku":null,"price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/78_59f12c74-350c-43bd-b440-6cb52c525380.jpg?v=1641391721","url":"https:\/\/koolskoolbookstore.com\/products\/pitch-perfect-how-to-create-a-brand-peo","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}