{"product_id":"pragmarketism-pragmatic-marketing-insights-for-winning-indian-consumers","title":"Pragmarketism : Pragmatic Marketing Insights for Winning Indian Consumers - Paperback","description":"\u003cp\u003eWELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!\u003c\/p\u003e\n\u003cp\u003eUnderstanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePragmarketism\u003c\/i\u003e, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePragmarketism\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eoffers solutions for:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eShaping an inspiring vision for your company. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBuilding brands soaked in Indian sociological realities. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eFraming desi segmentation, targeting and positioning. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eModelling your digital strategy in a noisy, dynamic environment. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eImplementing 'breakthrough innovation' frameworks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd finally, syncing all critical functions to deliver value to consumers.\u003c\/p\u003e\n\u003cp\u003eDrawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.\u003c\/p\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":32487243055170,"sku":"","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/412_49ea6d7c-86a4-4a53-84b5-d9aa01bfc0b8.jpg?v=1601729610","url":"https:\/\/koolskoolbookstore.com\/products\/pragmarketism-pragmatic-marketing-insights-for-winning-indian-consumers","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}