{"product_id":"star-struck-confessions-of-a-tv-executive-hardback","title":"Star Struck Confessions of a TV Executive - Hardback","description":"\u003cp data-mce-fragment=\"1\"\u003eThere is no guide to cracking the biggest TV market in the world. What there is,\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eis this: the incredible story of how it was done, written by the man who was at\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ethe forefront of it all.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe early ’90s marked an age of American TV dominating the world, from Baywatch to\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCheers to The Jerry Springer Show. Only, it wasn’t winning over the Indian market, where\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eaccess to one billion TV viewers was dominated by a powerful terrestrial network.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSensing a once-in-a-generation opportunity, Rupert Murdoch gave Peter Mukerjea a\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eseemingly impossible task—to grow a tiny foreign-owned TV channel in India into one of the\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ebiggest in the world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom battling rival CEOs, to winning over presidents, from making multimillion dollar deals\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ein the back of a Mumbai taxi to audaciously hiring the biggest film star in the world as your\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTV host—and making him even bigger—this book chronicles the unbelievable (yet 100 per\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ecent true) story of how a crack team turned Star TV from a quirky challenger channel to the\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eshining jewel in the crown of the Murdoch, and now Disney, global media empire.\u003c\/p\u003e","brand":"Westland","offers":[{"title":"Default Title","offer_id":32667840806978,"sku":"","price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/40_619d5d9d-b4c8-4251-aa91-d8e0ff502e7f.jpg?v=1613041971","url":"https:\/\/koolskoolbookstore.com\/products\/star-struck-confessions-of-a-tv-executive-hardback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}