{"product_id":"start-up-marketing-strategies-paperback","title":"Start-Up Marketing Strategies - Paperback","description":"\u003cb data-mce-fragment=\"1\"\u003e11 Real-Life Cases of Indian Start-Ups\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnalyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG).\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003c\/span\u003e","brand":"Jaico","offers":[{"title":"Default Title","offer_id":39695240167490,"sku":null,"price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/32_a73e7d98-cc8a-482d-ac83-979c628608da.jpg?v=1644839417","url":"https:\/\/koolskoolbookstore.com\/products\/start-up-marketing-strategies-paperback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}