{"product_id":"super-mario-how-nintendo-conquered-america-paperback","title":"Super Mario: How Nintendo Conquered America - Paperback","description":"\u003cspan id=\"freeText17697110431434996846\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe first princess Mario saved was Nintendo itself.\u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (\u003ci data-mce-fragment=\"1\"\u003eRadar Scope\u003c\/i\u003e). So he hatched a plan.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBack in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDonkey Kong\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003ebrought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSince then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eSuper Mario\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003etells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Radom House","offers":[{"title":"Default Title","offer_id":32624725131330,"sku":"","price":550.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/1022_446938ad-e57f-4e17-99b3-9d66c51c3ee2.jpg?v=1610109859","url":"https:\/\/koolskoolbookstore.com\/products\/super-mario-how-nintendo-conquered-america-paperback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}