{"product_id":"the-rise-of-the-bjp-the-making-of-the-w","title":"The Rise of the BJP - Hardback","description":"\u003cspan id=\"freeText15201433714769710659\" data-mce-fragment=\"1\"\u003eThe Bharatiya Janata Party is an idea that was seeded into the minds of nationalist Jana Sangh leaders when they began to envision India after Independence. Much like the very core the freedom struggle was built on, they saw India as a demographically, culturally and historically cohesive and unified nation - as Bharat.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn this book, senior BJP leader and cabinet minister Bhupender Yadav and leading economist Ila Patnaik come together to trace the BJP's journey from its humble roots, through ups and downs and to eventually getting 303 seats in Lok Sabha in 2019 and becoming the world's largest political party. While focusing on the larger economics and political story, the book encapsulates many smaller, yet hugely significant stories of individuals and incidents, which brought the BJP to where it stands now.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the first time ever,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Rise of the BJP\u003c\/i\u003e, tells us the inside story of how one of the most powerful political parties makes decisions, implements ideas and executes policy. Meticulously researched and immensely readable, the book shows us how the BJP fought competing ideologies, political assaults and catapulted to the centre stage of national politics.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":39663803695170,"sku":null,"price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/929_69e9b67c-9aa5-49d8-9e42-e0c12bcaea07.jpg?v=1648651764","url":"https:\/\/koolskoolbookstore.com\/products\/the-rise-of-the-bjp-the-making-of-the-w","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}