{"product_id":"the-science-of-storytelling-why-stories-make-us-human-and-how-to-tell-them-better","title":"The Science of Storytelling : Why Stories Make Us Human, and How to Tell Them Better - Paperback","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eSUNDAY TIMES\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eBESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e‘If you want to write a novel or a script, read this book’\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eSunday Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e‘\u003cstrong data-mce-fragment=\"1\"\u003eThe best book on the craft of storytelling I’ve ever read’ Matt Haig\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhy stories make us human and how to tell them better.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThere have been many attempts to understand what makes a good story – but few have used a scientific approach.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eApplying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eINCLUDES NEW MATERIAL.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":32361438576706,"sku":"","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/25_428aef9c-524c-46d6-912d-0e2185495bfc.jpg?v=1634357564","url":"https:\/\/koolskoolbookstore.com\/products\/the-science-of-storytelling-why-stories-make-us-human-and-how-to-tell-them-better","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}