{"product_id":"vuca-in-start-ups-paperback","title":"VUCA in Start-Ups - Paperback","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cp\u003eHow to Thrive as a Start-Up in an Uncertain World\u003c\/p\u003e\n\u003cp\u003eWhat motivates a start-up in its journey?\u003c\/p\u003e\n\u003cp\u003eWealth and fame?\u003c\/p\u003e\n\u003cp\u003eOr is it hunger for innovation?\u003c\/p\u003e\n\u003cp\u003eVUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t.\u003c\/p\u003e\n\u003cp\u003eIt’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong?\u003c\/p\u003e\n\u003cp\u003eTo find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive.\u003c\/p\u003e\n\u003cp\u003eLearn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures.\u003c\/p\u003e\n\u003cp\u003eThese well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e","brand":"Jaico","offers":[{"title":"Default Title","offer_id":39663814246466,"sku":null,"price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/4884\/7170\/products\/960_b88b5dec-f785-48ee-85cf-9b7d73a11b14.jpg?v=1648913087","url":"https:\/\/koolskoolbookstore.com\/products\/vuca-in-start-ups-paperback","provider":"KoolSkool The Bookstore","version":"1.0","type":"link"}