Louis Vuitton : The Birth of Modern Luxury Updated Edition : The Birth of Modern Luxury Updated Edition - Hardback

Louis Vuitton is a French fashion house that specializes in making travel gear, luggage and accessories. Established in 1854 by Louis Vuitton, the company makes trunks, handbags, shoes, glasses and accessories in the luxury range.

Louis Vuitton: The Birth of Modern Luxury Updated Edition traces the history and growth of this luxury brand from its beginnings to current time, spanning a period of 150 years.

The author, with full access to the company records, traces the long history of the company; especially the lives of it first three leaders, Louis Vuitton himself, his son Gerges and grandson Gaston. The company experienced steady growth and expansion under these men, making quality products that turned it into one of the leading luxury brands in the world.

The book tracks the company's reputation for quality and innovation that lets it keep up with the sweeping changes in arts, culture, fashion and travel. The company merged with Moet Hennessy and became part of the LVMH brand, the world's largest luxury goods company.

After the merger, the company experienced explosive growth, expanding its presence across the globe. The company opened 300 more boutiques across 50 countries. This book features numerous product designs, archival art and innovative advertising.

Louis Vuitton: The Birth of Modern Luxury Updated Edition was published in 2012 by Harry N Abrams. This revised and updated edition is available in hardcover.